AdMedia Talks How Native Ads Can Help Match Platform and Audience

AdMedia Discusses Native Advertising

What Is Native Advertising

Other forms of advertising on the Internet involve placing ads on the sides or tops of pages. Native advertising does away with a lot the distinction between content and advertising. It involves embedding the advertisements into the content itself.

Benefits of Using Native Advertising

One thing that AdMedia likes about native advertising is how easy it is to set up and execute. They also love how much better it is for everyone in the process. Native advertising gets a lot more click-through rates than traditional forms of online advertising. It also has a smaller performance impact on the webpage’s load time. Since load time is crucial in how pages are ranked on search engines, any optimization will put you ahead of your competition.

Optimizing for Devices

Native advertising also gives you the flexibility of advertising across multiple devices. It makes you more successful, as you can optimize your advertisements to fit the devices you are trying to reach. For example, the way content is displayed on mobile devices is a lot different than on desktops.

Optimizing for Demographics

As with every type of advertising, you need to have a good idea of the people you are trying to reach. Native advertising is no different, and it will require careful research and consideration.

Advertising Based on Location

Another type of native advertising campaign involves targeting people based on their location. Location-based advertising is becoming more important as we move to a more smartphone-centric world. More people than ever have a smartphone, and they are using it to do everything in their lives. By focusing on advertising based on location, you can reach these people in a location where it matters the most.

Improving Your Results

AdMedia Explains How You Can Improve Your Results

Wrap Up

Native advertising creates a great match between your audience and the platform. By using this marketing tactic successfully, you are putting your advertisements ahead of the competition.

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AdMedia

AdMedia

Based in Los Angeles, California, AdMedia is a performance based advertising network that connects clients with consumers across multiple channels.